Colin Kaepernick’s company Inked Flash has filed for the trademark to a black and white image of his face and hair.
The filing, which showed up on the website for the U.S. Patent & Trademark Office on Wednesday, but were filed on Oct. 5, say the intent is to use the image on everything from shampoo and hairspray to jewelry and lamp shades.
The filing also says the image could be used in association with “providing classes, workshops seminars and camps in the field of self empowerment and awareness to properly interact with law enforcement” as well as in association with “production of television shows and films.”
Carlos Fleming, who handles Kaepernick’s business deals, did not immediately answer a request for comment.
Kaepernick, who hasn’t played since the 2016 season, re-emerged as a marketing icon last month as Nike started using him in their “Just Do It” campaign. Using him caused polarizing reactions, some saying they were more encouraged to buy items with the swoosh, others saying they would now stay away.
“I think it’s very smart,” said trademark attorney Josh Gerben of Gerben Law based in Washington D.C. “Nike made him relevant. Now he can monetize that and promote his movement more.”
Kaepernick had been with Nike since 2011, but the company recently re-signed him to a new deal that sources say includes a small apparel collection.
Despite the deal, Kaepernick began selling #ImwithKap items on his website last month, including jerseys, which the site says are currently out of stock. All profits are said to go to Know Your Rights Camp, Kaepernick’s self empowerment youth charity.